With a transformable theater configuration and state-of-the-art sound wired to accommodate Broadway tours and live television broadcasts, the $120 million Hard Rock Live will be an entertainment game-changer for the region, in the view of Stacy Ritter, president and CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

The show is an opening statement from the resort that will echo across the South Florida entertainment landscape, reaching full volume with events associated with the 2020 Super Bowl at Hard Rock Stadium in Miami Gardens in February. 25, with a concert by Maroon 5, celebrity-rock performers who easily could sell three times the venue’s 7,000 capacity. The new Hard Rock Live, a centerpiece of the dramatic expansion at Seminole Hard Rock Hotel & Casino in Hollywood, will have its formal opening on Friday, Oct.

When the symbol of your $1.5 billion resort remodel is a laser-lit hotel in the form of a guitar as tall as the Great Pyramid of Giza, the project’s entertainment ambitions must be equally monumental.